Graffiti looks to sway WordPress users…

Okay, so you have a software product (CMS) who’s target demographic must be willing to pay $199 for their software. Organizations that cant afford direct development but need support are often on the lookout for this kind of product so that their online presence is looking good and hassle free.

So…Telligent, the developer of Graffiti, a self-anointed powerhouse CMS, purchases the Google AdWord “WordPressPodCast” and places the following as an ad just above your inbox in GMail:

WordPress is not a CMS – graffiticms.com/wordpress Need more than a Blog? Web 2.0 Content Management

Tell me this isn’t silly. A fee based developer reaches out to the strongest open-source (ie – free) publication demographic and tells them what they are using isn’t good enough. This isn’t legitimate advertising, this is simply poor taste. The developer base for WordPress is HUGE. Support for WordPress is easy and very informational as long as you’re capable of posting to a forum, and there is that little part about it being FREE FOR EVERYONE!!!!

Jeez…you would think some companies would find better things to spend their money on.

Word of advice, Telligent. If your strongest competitor is offering the same service you provide FREE, with relatively little difference in support and functionality, you’re product is toast. Spending money in propaganda against the competitor that has only to make one update to announce your poor taste in advertisement seem like a drop in the ocean of searchable content and advertisement is not only antithetical to your goal, but quite simply…well…no big words on this…stupid.

Please visit this post on the issue for more details…
http://charlesstricklin.com/2008/01/03/graffitti-disses-wordpress/

All done!!!