Category: Security

As Google accounts become increasingly central to our digital lives—handling everything from email and calendar to cloud storage and navigation—it is vital to take control over what data is collected, how it is used, and how well it is protected. For those concerned with privacy, including cybersecurity professionals, privacy advocates, or individuals at higher risk of surveillance or abuse, configuring your Google account properly is essential.

This guide outlines the key privacy and security settings you should adjust to minimize unnecessary data collection and improve your overall privacy posture.

1. Start with Google’s Privacy Checkup

Google offers a helpful overview via its Privacy Checkup tool, which provides step-by-step instructions to manage data settings across services.

Get started: https://myaccount.google.com/privacycheckup

This tool walks you through the most common privacy settings. However, deeper configuration is necessary for those serious about limiting data exposure.

2. Adjust Activity Controls

Navigate to: https://myaccount.google.com/activitycontrols

Here you can pause or disable several categories of activity tracking:

• Web & App Activity: Disable to prevent tracking of search history and activity in Google services.
• Location History: Disable to stop storing your GPS data from mobile devices.
• YouTube History: Pause or disable to prevent tracking of videos watched or searched.
• Voice & Audio Activity: This is often a sub-option under Web & App Activity—disable it to prevent storage of audio recordings from Assistant or other Google services.

When these are disabled, Google stops logging new activity in these areas, although previously stored data may still exist unless you explicitly delete it.

3. Limit Ad Personalization

Google uses your activity data to build an advertising profile. You can disable this by visiting:

Ad Settings: https://adssettings.google.com/

• Turn off Ad Personalization.
• Review interests and demographics and manually remove any categories.
• Check if any third-party advertisers have access and revoke them if desired.

Google’s advertising infrastructure is vast, and opting out significantly reduces the targeting fidelity, even if it does not stop all ads.

4. Lock Down Your Google Profile

Visit your Google profile at: https://myaccount.google.com/profile

Audit the information you’ve provided and make the following adjustments:

• Remove any sensitive or unnecessary information (e.g., address, phone number).
• Change visibility settings on each profile field to “Only You” wherever possible.
• Avoid uploading a profile picture if anonymity is a concern.

This limits how much of your identity is exposed to others through services like Gmail or Google Meet.

5. Revoke Third-Party App Access

Visit: https://myaccount.google.com/security-checkup

Review any connected third-party apps or services that have access to your account. Revoke access for any you no longer use or don’t trust. This includes apps using OAuth to access Drive, Gmail, or Calendar.

6. Improve Login Security

Enable two-factor authentication by visiting your security settings at:
https://myaccount.google.com/security

• Turn on 2-Step Verification.
• Prefer app-based authenticators like Google Authenticator or Authy.
• Consider using a hardware security key (e.g., YubiKey) for phishing-resistant authentication.

Also review:

• Devices that are currently signed in.
• Recently detected security events.

Remove old devices and investigate anything suspicious.

7. Set Data Deletion Rules

To minimize long-term data storage, set your Google account to auto-delete activity after a short time frame.
Visit: https://myactivity.google.com/delete-activity

• Set auto-delete for all categories to every 3 months or less.
• Consider performing a manual deletion of all stored data for “All time” if you’re just starting.

8. YouTube Privacy Settings

Visit your YouTube privacy settings: https://www.youtube.com/account_privacy

• Set your subscriptions, liked videos, and playlists to Private.
• Disable watch and search history if not done earlier through Activity Controls.

9. Gmail and Google Workspace Settings

In Gmail:

• Open Settings ? General.
• Disable “Smart Compose” and “Smart Reply” if you don’t want Google to analyze your writing.

In Chat and Meet settings:

• Disable Google Meet and Chat integrations unless actively used.

10. Google Maps and Location Data

Visit: https://www.google.com/maps/timeline

• Turn off Location History if not already done.
• Clear stored location history.
• Navigate to “Your data in Maps” and disable personalized map features.

11. Chrome Sync Settings (Optional)

If you use Chrome and are logged in with your Google account, review your sync settings at:
Visit: chrome://settings/syncSetup (copy into your Chrome address bar)

Disable synchronization for:

• History
• Passwords
• Open tabs
• Autofill data

This prevents Google from storing and syncing sensitive data across devices.

12. Data Portability and Deletion

To back up your data or prepare to delete your account:

• Use Google Takeout: https://takeout.google.com/
• Account deletion (if needed): https://myaccount.google.com/deleteaccount

Google provides extensive documentation and options for downloading your data, including Drive files, email, and more.

Final Thoughts

While you cannot completely de-Google your life without abandoning its services altogether, configuring your account using the steps above drastically reduces your exposure to tracking and surveillance. Regular audits of your Google account settings, careful app permissions, and proactive deletion of stored activity can help you retain control over your data.

For more information and Google’s own privacy documentation, visit:

• Google Account Help
• Google Safety Center